Special Advertiser Studies

These studies are custom designed to meet the needs of the advertiser and can be conducted independently or in conjunction with the publisher. Although these studies are usually tied in with an advertising campaign to measure advertising effectiveness and/or brand awareness and image, they can be customized to meet other special needs.

 

AdProbe™ Plus
Provides cost-effective feedback on the creative from a reader’s/viewer’s point of view. In addition, qualitative input is supplied on the perception of the advertiser and the products/services advertised through extensive verbatim comments.

Benchmark Studies - Signet AdBench™ Studies
Measure the effectiveness of an ad campaign using “before and after” methodology. They are customized to measure the objective of the campaign. It includes, but is not limited to: assessing the awareness of the brand, its position in the marketplace, familiarity and perception, as well as preference and intent to purchase. This is accomplished by measuring “lift” in the above objectives directly attributed to the campaign.

Signet AdFunnel™ Study
Is designed to objectively measure the overall effectiveness of an online ad or ad campaign. This is accomplished by using control/exposed methodology to measure and evaluate the “lift” in branding directly attributed to the online ad or ad campaign. The objective is achieved through a series of questions influenced by the traditional “Purchase Funnel” model, to cover, among others, brand awareness, message association and purchase intent.

Brand Awareness Studies
Measure awareness of brands, using unaided and/or aided methodology, within specific product categories. With regards to unaided, respondents are asked to write in the brands that come to mind when thinking of a specific type of product. In the case of aided, the brands measured are listed as check-off selections. Feedback on rating or ranking preferences as well as intent to purchase could also be included.

 

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