Reader Panel / Community Membership

Creating an “Insider” or ‘Advisory” Community within the total audience can prove to be a versatile and cost-effective research tool with promotional, merchandising and possibly income- producing side benefits. It is an excellent vehicle for conducting in-depth market, product and branding studies, as well as customized studies of interest to advertisers/clients. By being part of their own community, a social network of sorts, members get a sense of belonging, which helps overall participation and response to research projects. The database that is created and updated can be offered as an easily accessible targeted source to advertisers/clients.

 

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