Ad Measurement / Ad Studies

Print - Digital- Web- E-Newsletter:

These studies are commonly referred to as Ad Studies, Ad Measurement, Ad Readership, Ad Performance or Ad Effectiveness Studies. They are door openers for the publisher’s sales team and are specifically designed to help boost ad sales for a specific print or digital issue, website, or e-newsletter. By joining quantitative ad feedback along with extensive verbatim comments, they give added value to advertisers. In addition to measuring the ads, profile and custom questions, as well as editorial feedback are provided. Ads are rated and can be compared to averages by product category and size and color. Awards to top ads and attractive reports are included. Signet promotes the study in advance to advertisers. Selling one additional ad pays for the study.

We offer a variety of studies all with extensive verbatim comments.

 

For Print or Digital Ads:

AdStudy®
Measures recall, readership and exposure.

AdProbe™
Measures eye-catching ability.

AdImpact™
Measures exposure, interest, and action taken.

AdEffect™
Measures ad effects.

 

For Web and E-newsletter Ads:

AdProbe™
Measures eye-catching ability.

AdImpact™
Measures exposure, interest, and action taken.

 

The above studies are usually conducted electronically. In the case of print publications they could also be conducted by mail.

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